Carrie's Demo Company is seeking to enhance its recruitment strategy to attract top talent in a competitive market. The current recruitment process has shown limitations in reaching a diverse pool of candidates and effectively communicating the company's unique value proposition.

The goal of this project is to analyze the existing recruitment strategy, identify areas for improvement, and propose actionable solutions. Learners will apply their knowledge of human resources and marketing to assess recruitment channels, evaluate employer branding, and suggest innovative approaches to candidate engagement.

The project will involve researching best practices in recruitment, analyzing competitor strategies, and developing a comprehensive plan that aligns with the company's objectives.

Key tasks include conducting a SWOT analysis of the current strategy, surveying potential candidates, and benchmarking against industry standards.

The deliverables for this project will include a detailed report outlining the findings and recommendations for optimizing the recruitment strategy.

This report should cover an analysis of the current recruitment process, identified gaps, and proposed improvements. Additionally, learners will create a presentation summarizing their key insights and suggested strategies for enhancing candidate attraction and retention.

The final deliverables will provide Carrie's Demo Company with a clear roadmap to implement a more effective and inclusive recruitment strategy.