Salyx Medical aims to enhance its outreach and attraction strategies to better connect with senior homecare clients. The project focuses on identifying effective communication channels and crafting compelling messages to increase awareness and interest in Salyx Medical's products. The goal is to develop a targeted marketing strategy that resonates with seniors and their caregivers, ensuring that the company's offerings are clearly understood and valued. The project will involve researching current outreach methods, analyzing competitor strategies, and identifying gaps in the current approach. By leveraging classroom knowledge in marketing and communication, learners will gain practical experience in developing a comprehensive outreach plan tailored to the senior homecare market.

- Analyze current outreach strategies and identify areas for improvement.

- Research and evaluate competitor outreach methods.

- Develop a targeted marketing strategy for senior homecare clients.

- Create compelling messaging that resonates with seniors and caregivers.

The project will result in a comprehensive outreach strategy document that includes a detailed analysis of current methods, competitor insights, and a proposed marketing plan. Additionally, learners will create a set of marketing materials, such as brochures or digital content, tailored to the senior homecare audience. These deliverables will provide Salyx Medical with actionable insights and tools to enhance their market presence.

- Comprehensive outreach strategy document.

- Analysis of current and competitor outreach methods.

- Proposed marketing plan with targeted strategies.

- Marketing materials tailored to senior homecare clients.