The main objective of this project is to research and execute the best customer acquisition strategies for ComfortlyTravel. ComfortlyTravel is a website where travelers search and find local resources and amenities they need. It goes beyond flights and hotels and provides functional resources such as visa assistance, travel insurance, coworking spaces, local apps for food and transportation, and more. Our mission is to help new and old travelers feel confident exploring new places. We aim to help them travel with everything they need to personalize their trip, travel like a local, and have the knowledge and resources to do so.

Learners will dive into what the company offers its users, research the best strategies to bring brand visibility to potential users, and assess if those strategies are successful/edit them for improvement if necessary.

Potential Strategies Include (but are not limited to):

-Social Media Marketing

-Paid Ads

-Business to Business Partnerships

-Brand Ambassador Program

-Email Marketing

Learners will have access to company internal information, platforms and software to use on social media platforms, and 2-3 company employees to reach out to for guidance. Learners will be expected to attend virtual check-in meetings to update on their progress.

Benefits

Learners will gain experience working in a traveltech company, conducting market and marketing research, implementing strategy plans, and will receive a signed letter of recommendation upon completion of the program.

At the end of the project, learners are expected to submit the following:

1. Their stats on how successful their strategies were (social media following increases, email list number increases, new customers, etc.)

• Skills Required: Knowledge of social media growth trends, ability to conduct company specific market research, copywriting skills, ability to create social media posts and send professional documents such as emails

Project Details & Milestones: 

Week 1: Project Kick-off and Onboarding: 

• Learn about ComfortlyTravel, how the company works, and our target demographic
• Discuss where the company currently is and what goals are to be met by the end of the 6 weeks
• Begin marketing strategy research

Week 2: Continued Onboarding, Demonstrated Competencies, & Initial Tasks 

• Present your intended marketing strategy and how you intend to execute it

Week 3: Early Project Work & Initial Milestones 

• Execute your marketing strategy and have a check in on its success

Week 4: Mid-Project Progress & Review  

• Improve upon or pivot from current marketing strategy based on current outcomes

Week 5: Final Project Work & Pre-Submission 

• Continue to work on strategies

Week 6: Final Project Submission & Wrap Up

• Calculate and present the statistics on how successful your strategy was
• Create a document on what next steps will be based on your strategy's outcome

Learner Support

• Weekly Meetings
• Mentorship Hours: 1x1 mentorship meeting weekly
• Support Channels: WhatsApp group, Nifty Project Management

Learner Benefits:

• Skills Development: Digital Marketing, Market Research, Social Media Marketing, Copywriting and Editing, Email Marketing, Sales Strategy, Marketing Strategy
• Industry Exposure: Traveltech Industry, Digital Nomad Industry,

Current Dev Website: https://comfortlyt1dev.wpengine.com/