The project aims to conduct comprehensive market research to inform key business decisions, including pricing strategies, competitor positioning, and go-to-market tactics. It will also evaluate D2C versus B2B models, develop ideal customer personas, and shape product offerings to meet market demands effectively.

Deliverables:

• COMPETITOR ANALYSIS:

Identify top competitors (direct/Indirect).

Products Research, Features, and Pricing.

• DEVICE PRICING ANALYSIS:

Collect data on devices with similar functions and features.

Compare pricing across different market segments. (low, mid, high).

Evaluate Pricing strategies.*

Analyze consumer willingness to pay*

• SUBSCRIPTION SaaS PRICING ANALYSIS

Research common SaaS pricing models.

Analyze competitors’ pricing for similar software products.

Examine how pricing correlates with features offered in different subscription tiers.

• STRATEGIES FOR GO-TO-MARKET

Target customer segments.

Launch timeline with specific milestones

Strategies for customer acquisition and retention.

• D2C OR B2B PROS AND CONS FOR LIFESTYLE DEVICE

Compare the D2C and B@B models

Evaluate each model's customer acquisition costs, lifetime value, and sales cycle.

Identify which models align better with the business’s long-term goals.

• PERSONA ANALYSIS 

Identify needs and how the product or service solves their problems.