Carrie's Demo Company is seeking to explore new market opportunities to expand its reach and increase its customer base.

The goal of this project is to conduct a comprehensive market expansion analysis that will provide insights into potential new markets for the company's products.

The project involves researching and identifying viable markets, analyzing market trends, and evaluating the competitive landscape. Learners will apply their classroom knowledge of market research, data analysis, and strategic planning to develop a detailed report. This project will help the company understand the potential risks and benefits of entering new markets and guide strategic decision-making. The tasks are closely related and can be completed by a team of learners from a business or marketing program.

The primary deliverable for this project is a detailed market expansion report.

This report should include an analysis of potential new markets, a summary of market trends, and an evaluation of the competitive landscape. Additionally, the report should provide strategic recommendations for market entry. The deliverables will be presented in a professional format, including charts and graphs to support findings and recommendations.