Salyx Medical seeks to develop a comprehensive marketing strategy for its innovative software designed to support the well-being of the elderly. This software facilitates the sharing of medical information and vital signs between elderly users, their family members, and healthcare providers, thereby enhancing communication and care coordination. The primary target audience includes healthcare providers such as doctors, nurses, and caregivers, as well as senior care homes and independent living centers in the U.S. and Canada. The goal is to effectively position the software in the market, highlighting its benefits and unique features to these key stakeholders. The project will involve analyzing market trends, identifying potential barriers, and crafting targeted messaging to engage the intended audience.

• Competition analysis

1. Research competitors offering similar software for healthcare professionals, focusing on those integrating wearable devices.
2. Identify key features and benefits other software solutions offer (remote monitoring, patient data management, integration with health records). 
3. Understanding how these products are positioned in the market, particularly in the senior care and independent living sectors.

• Pricing analysis: 

1. B2B and D2C, monthly Saas, per unit (web app, wearable Vitals Monitoring, mobile app features).
2. Propose a monthly subscription model for healthcare institutions that includes software access, patient management tools, and data storage.
3. Offer pricing tiers based on the number of users or patient profiles.

• Senior Care Home Analysis U.S and Canada

1. Investigate the adoption of digital health software in senior care homes in the U.S. and Canada. 
2. Research current challenges faced by senior care homes, such as real-time health tracking communication issues, and documentation processes. Use our software to address these challenges.

• Independent Living w/Nurse Assistant Analysis in the U.S and Canada

1. Research the independent living sector, analyze how the healthcare staff tracks their residents and their system communication, and identify gaps to offer an efficient system.

• Social Media Channels

1. Develop Social Media strategies for software marketing on social media platforms, focusing on our target market: homecare, and long-term-care (B2B).

• Tradeshows and events for our customer prospects

1. Identify and research relevant events (conferences, trade shows) focused on healthcare software, senior care, or remote patient monitoring (e.g., healthcare IT, geriatric care expos).