Strategic Marketing Plan for Launching an AI Family Assistant
Project scope
Categories
Market research Competitive analysis Customer segmentation Digital marketing Marketing strategySkills
industry analysis planning strategic marketing marketing key performance indicators (kpis) go-to-market strategy pinterest software release life cycle marketing calendar digital marketingThe goal of this project is to develop a comprehensive digital marketing strategy to support the successful beta release and subsequent public launch of Envia, an AI-powered family assistant app. Students will assess the target market—primarily parents—and analyze platform-specific engagement trends for Facebook, Instagram, and Pinterest. The strategy should include recommendations for content themes, optimal posting schedules, and campaign objectives to drive beta signups and pre-launch visibility. This project will directly support go-to-market planning and contribute to Nvia’s user acquisition efforts ahead of its August launch.
Conduct a competitive and industry analysis.
Define key audience segments and messaging themes.
Propose a 90-day cross-platform marketing calendar.
Identify high-impact channels and recommended ad spend (if applicable).
Suggest KPIs and measurement strategies.
Deliver a strategy deck and a detailed marketing action plan.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Envia is building an AI family assistant platform to bring kids' schedules and activates into one automated and shared calendar.