Tree World Plant Care Products, Inc. seeks to explore the potential market for its Plantskydd Animal Repellent among commercial growers in Chile. The country faces significant challenges with herbivore browse damage, impacting farmers, tree planters, and conservation efforts. This project aims to assess the feasibility of introducing Plantskydd as a viable solution to mitigate these issues. The team will conduct market research to identify key stakeholders, analyze the competitive landscape, and evaluate the demand for animal repellents in Chile. By applying classroom knowledge in market analysis and international business, learners will gain insights into the agricultural sector's needs and preferences. The project will focus on understanding local regulations, distribution channels, and potential barriers to entry, providing a comprehensive overview of the market opportunity.

The project will culminate in a detailed report and presentation outlining the findings and recommendations. Deliverables include:

- A market analysis report highlighting key opportunities and challenges.

- A stakeholder map identifying potential partners and customers.

- A strategic plan for market entry, including distribution and marketing strategies.

These deliverables will provide Tree World Plant Care Products, Inc. with actionable insights to inform their decision-making process.