Imana Health Inc., a burgeoning probiotic startup, seeks to establish a robust marketing strategy to effectively penetrate the health and wellness market. The project aims to leverage learners' knowledge of marketing principles to develop a comprehensive strategy that aligns with the company's vision and goals. The primary focus will be on analyzing current market trends, identifying target demographics, and assessing competitors to carve out a unique market position. Learners will apply classroom knowledge of market analysis, consumer behavior, and strategic planning to create actionable insights. The project will involve tasks such as conducting a SWOT analysis, identifying key marketing channels, and proposing innovative marketing tactics. This project provides an opportunity for learners to bridge theoretical concepts with practical application in a real-world business context.

The deliverables for this project include a detailed marketing strategy document and a market analysis report. The marketing strategy document should outline recommended marketing channels, target audience profiles, and proposed marketing campaigns. The market analysis report should include a comprehensive SWOT analysis, competitor analysis, and insights into consumer trends. Additionally, learners will present their findings and recommendations in a presentation format to Imana Health Inc. stakeholders.