This project focuses on the strategic development of The Biko Method's presence in the collegiate sports sector, specifically targeting Division 1 football and basketball programs. Students will engage in comprehensive market research and business analysis to identify and evaluate programs that prioritize mental performance training. The primary goal is to assess how The Biko Method can strategically position itself within this niche market. By conducting a SWOT analysis, students will compare The Biko Method's unique approach to traditional sports psychology methods. The project aims to provide students with hands on experience in market research, competitive analysis, and strategic business evaluation, while also enhancing their analytical and communication skills.

The project will culminate in a comprehensive strategic report that includes detailed research findings and actionable recommendations. Key deliverables include an analysis of 10 to 15 Division 1 programs, a SWOT analysis of The Biko Method, identification of key decision makers, and strategic recommendations for market entry. Each team will submit a structured report that synthesizes their research, insights, and strategic recommendations, serving as a real-world business strategy document for The Biko Method's expansion into collegiate athletics.