Email Marketing Campaign Development for Beta and Launch
Project scope
Categories
Customer segmentation Digital marketing Product or service launch Copy writing Marketing strategySkills
scheduling audience segmentation a/b testing email marketing milestones (project management) templates researchEnvia is looking to develop a series of email campaigns that will support the user journey—from beta sign-up to full launch and onboarding. This project will help build a strong email foundation by developing audience segmentation plans, email flows, and engaging email copy that resonates with early adopters and converts them into loyal users.
Research best practices in email marketing for tech startups and beta launches.
Create audience segmentation and email flow strategy (welcome, pre-launch, onboarding).
Write 4–6 email templates aligned with user journey milestones.
Recommend subject lines, CTA formats, and timing.
Compile an email campaign playbook including scheduling and A/B testing suggestions.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Envia is building an AI family assistant platform to bring kids' schedules and activates into one automated and shared calendar.