Project Overview

Welcome to Nail The Numbers! We’re excited to offer talented students the chance to work on our project, Mission Possible: Inspire Founders on Financial Empowerment. Did you know that 82% of founders across North America fail in business because they don't know how to build or balance a budget? Together, with your creativity, we’re on a mission to change that.

Main Goal:

The primary goal of this project is to create bold, captivating social media posts that engage and inspire action among North American founders—disrupting the traditional perception of founder finance. With a 60-hour timeframe over 2-8 weeks, we’re here to shake things up and empower founders to own their financial future.

Project Scope and Expectations

Students will be responsible for creating social media posts and captions for three of our themed collections:

1. The Oz Collection: Our Cashflow Canvas is like the "yellow brick road" for business budgets, guiding founders from their current financial state to where they need to be. This collection includes fun, whimsical posts inspired by The Wonderful Wizard of Oz—where financial insights meet creativity.
2. The Wake-Up Call Collection: Inspired by Monopoly action cards, this collection features posts with calls to action like "Pay Yourself a Fair Founder Salary," "Bank Funds for a Rainy Day," and "Pay the Tax Man." It’s all about empowering founders to make financially sound choices.
3. Fin Fact Friday Collection: This series shares interesting and rarely discussed financial facts relevant to founders. Each post in this collection sparks curiosity and engagement around financial literacy.

Tasks

Students will create 24 pieces of content for each collection. We’re looking for someone who can generate creative content that not only aligns with our themes but also encourages founders to engage and take action. Posts will be required in both square (1080 x 1080) and rectangle (1280 x 628) formats, and each post will need an engaging caption.

Company Overview

Nail The Numbers, established in 2014, is a financial training powerhouse on a bold mission to strengthen the minds and bottom lines of 1.7 million business owners by 2030. By blending cutting-edge financial tools with practical, real-world applications, we deliver training that transforms how entrepreneurs approach finance. Our flagship program, The Cashflow Canvas, makes financial mastery accessible, engaging, and impactful—empowering founders to take full control of their financial futures. We are committed to helping entrepreneurs build sustainable, successful, and meaningful businesses.

Project Details

Tasks and Milestones:

• Task 1: Draft content for all 72 posts. (Due Week 2)
• Task 2: Draft captions for all 72 posts. (Due Week 4)
• Task 3: Finalize captions and posts, incorporating feedback. (Due Week 6)
• Task 4: Resize and formalize posts, add them to our content library as required. (Due Week 8)

Final Deliverables

At the end of the project, students will submit:

1. 24 Posts + Captions for the Oz Collection
2. 24 Posts + Captions for the Wake-Up Call Collection
3. 24 Posts + Captions for Fin Fact Friday

To validate the completion of your work, please submit deliverables as uploaded files, including a reflection note at the end of the project. Deliverables can be in Word, PDF, JPEG, presentations, or other formats. If the project involves an NDA, please provide redacted or sample work.

Benefits for Students

Through this project, students will:

• Develop skills in social media strategy, content creation, and audience engagement.
• Gain exposure to industry-relevant challenges in financial education.
• Build valuable connections in the industry.

Support for Students

Weekly Check-Ins: Weekly check-ins on Fridays to discuss progress, provide feedback, and brainstorm ideas with our team.

Mentorship: Our company is committed to providing a minimum of 8 hours of mentorship per team. Mentorship sessions will address project challenges, offer career advice, and foster a supportive learning environment. Our aim is for students to complete the project successfully and gain valuable insights into real-world applications of their skills.

Communication

• Regular Communication: Clear and consistent communication will be maintained through email and project management tools to provide ongoing support and feedback.
• Scheduled Meetings: Weekly meetings will be scheduled to discuss progression, brainstorm, and resolve any project-related challenges.