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Social Media Strategy Development for Emerging Brands

MRKT 223
Open 1 spot left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Rovena Bytyci
Sessional Faculty
2
Timeline
  • April 21, 2025
    Experience start
  • June 16, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Canada
Startup, Family-Owned, Small to medium enterprise, Social Enterprise
Apparel & fashion, Business services, Consumer goods & services, Cosmetics & beauty, Food & beverage

Experience scope

Categories
Social media marketing Marketing strategy
Skills
planning audience analysis business metrics performance metric key performance indicators (kpis) social media strategy digital marketing social media mock ups
Learner goals and capabilities

This experience is designed for learners in an introductory digital marketing course who are eager to apply their classroom knowledge to real-world scenarios. Participants will develop a comprehensive social media strategy tailored to the needs of emerging brands. Through this experience, learners will gain practical skills in audience analysis, content planning, and platform-specific tactics, enabling them to create impactful social media strategies that align with business goals.

Learners

Learners
Diploma
Beginner levels
17 learners
Project
Educators assign learners to projects
Teams of 5
Expected outcomes and deliverables
  • Comprehensive social media strategy document
  • Content calendar for a specified period
  • Platform-specific engagement tactics
  • Performance metrics and KPIs proposal
  • Visual mock-ups of social media posts
Project timeline
  • April 21, 2025
    Experience start
  • June 16, 2025
    Experience end

Project Examples

Requirements
  • Developing a social media strategy for a local coffee shop launching a new product line
  • Creating a content plan for a startup fashion brand aiming to increase brand awareness
  • Designing engagement tactics for a non-profit organization seeking to boost community involvement
  • Proposing a social media launch plan for a tech company introducing a new app
  • Crafting a strategy for a small business looking to expand its reach on Instagram
  • Building a social media presence for a new online fitness program
  • Planning a campaign for a boutique hotel to attract more weekend visitors
  • Developing a strategy for an artisan bakery to increase online sales