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Strategic Marketing Plan Development (SPRING 2025)

MRKT 621 section 24
Open Closing on May 4, 2025 / 1 spot left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Kapil Munjal, MBA
Kapil Munjal, MBA
Sessional Faculty (MBA Program) at University Canada West
(13)
6
Timeline
  • May 5, 2025
    Experience start
  • June 22, 2025
    Experience end
Experience
1 projects wanted
Dates set by experience
Preferred companies
Anywhere
Any company type
Any industries

Experience scope

Categories
Communications Market research Competitive analysis Product or service launch Sales strategy
Skills
marketing management marketing research strategic marketing marketing research
Learner goals and capabilities

This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.

Learners

Learners
Graduate
Beginner, Intermediate levels
45 learners
Project
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Students will submit a 15-20 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarising their key findings and recommendations to share with your employees.

They will prepare a 15-minute presentation of key findings and recommendations.

Project timeline
  • May 5, 2025
    Experience start
  • June 22, 2025
    Experience end

Project Examples

Requirements

Examples include but are not limited to:

  • Marketing Strategy Review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups.
  • Conduct External Analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy (With pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping)

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Text short
    What information do you require from students on an NDA?  *