Building a Social Media Presence for Caring Transitions- Twin Cities East

Caring Transitions Twin Cities East helps families navigate downsizing, estate sales, and senior transitions with compassion and professionalism. As we continue to serve the local community, we’re looking to establish a stronger digital presence—starting with social media. In this project, you'll be helping us build and launch a foundational social media strategy . We’re starting from scratch, so this is a great opportunity to work on real-world brand-building, planning, and execution. Your work will directly impact how families in our area discover and connect with our services. Create a content strategy for Facebook and Instagram that reflects our brand tone and values Design and schedule initial posts (using Canva, Meta Business Suite, or similar tools) Recommend a simple posting plan moving forward (including platform, frequency, and content mix) Provide ideas for growing our following and increasing engagement If time allows, explore video or reel content ideas using our auction and estate sale inventory