Delirium Dreaming is seeking to enhance its digital marketing efforts by developing a comprehensive Email and SMS marketing strategy. The goal of this project is to create a cohesive plan that effectively engages customers and increases brand awareness. Learners will analyze current marketing trends, customer demographics, and the company's existing marketing efforts to identify opportunities for improvement. The project will involve researching best practices in digital marketing, particularly focusing on email and SMS channels, and proposing innovative strategies tailored to Delirium Dreaming's target audience. The team will also design a series of sample email and SMS campaigns that align with the company's brand voice and marketing objectives. This project provides an opportunity for learners to apply their knowledge of digital marketing, consumer behavior, and communication strategies in a real-world context.

The deliverables for this project include a detailed marketing strategy document outlining proposed email and SMS campaigns, along with a timeline for implementation. Additionally, the team will create a set of sample email and SMS templates that reflect the proposed strategy. A presentation summarizing the strategy and key recommendations will also be delivered to Delirium Dreaming's marketing team. These deliverables will provide a clear roadmap for enhancing the company's digital marketing efforts.