The main goal for the project is to create engaging and visually appealing social media content to promote children's books published by Emma's Dream. The content should be designed to capture the attention of parents and educators, and ultimately drive book sales and brand awareness for Emma's Dream. This will involve several different steps for the learners, including:

- Researching the target audience and understanding their preferences and interests.

- Developing creative concepts and ideas for social media posts, including images, videos, and captions.

- Creating a content calendar outlining the schedule for posting and the types of content to be shared.

- Collaborating with the marketing team to ensure the content aligns with the overall brand messaging and goals.

- Analyzing the performance of the content and making adjustments based on engagement and feedback.

By the end of the project, learners should complete the following tasks:

- A set of visually appealing and engaging social media posts promoting specific children's books.

- A content calendar outlining the schedule for posting and the types of content to be shared.

- An analysis report on the performance of the content, including engagement metrics and feedback from the target audience.

Final deliverables should include:

- All created social media content in a format ready for publishing.

- A written report explaining the creative process and outcomes, including the analysis of content performance.

I will meet with the team once a day to provide guidance and feedback. I am an advertising executive working for top 500 companies and will provide guidance and feedback so the team can grow.