Strategic Partnership Playbook for Ecosystem Growth

Open
Main contact
FreeFuse
Woodland Hills, California, United States
Mike Liu
CEO
(2)
4
Project
Academic experience
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Product management Market research Project management Market expansion Marketing strategy
Skills
ai research influencing skills strategic partnership marketing value propositions innovation incubators business to business artificial intelligence checklists
Details

FreeFuse has use cases across education, creator economy, AI research, and smart media tech. This project will identify potential partners (accelerators, incubators, creator tools, universities) and define a tiered partnership strategy for platform expansion.


Objective:

To develop a comprehensive and actionable partnership strategy that enables FreeFuse to grow its ecosystem through aligned external organizations—such as innovation labs, educational institutions, creator platforms, AI research hubs, and enterprise collaborators. The goal is to identify and prioritize partnership types that will accelerate adoption, credibility, and product integration, while also building a structured framework FreeFuse can use to evaluate and activate new opportunities over time.


Project Goals:

Map the Strategic Ecosystem

  • Identify key sectors where FreeFuse can gain traction (e.g., edtech, immersive learning, AI tools, digital media production, nonprofits).
  • Research 10–15 potential partners and categorize them by alignment level (e.g., product synergy, shared audience, growth acceleration).

Develop a Tiered Partnership Framework

  • Define partnership levels (e.g., Community Partner, Pilot/Co-Builder, Strategic Anchor).
  • Outline benefits and commitments required at each level.
  • Include partner fit criteria (technical, operational, mission alignment).

Create Partner Value Propositions

  • Draft use-case-aligned messaging that explains the value of partnering with FreeFuse from each segment’s perspective (e.g., “Why a university would want FreeFuse,” “Why a tech incubator would align”).

Design an Activation Strategy

  • Recommend onboarding flows, pilot programs, and co-marketing tactics.
  • Develop templates for outreach, onboarding checklists, and success metrics.

Deliver a Visual Playbook

  • Present a final deliverable that includes visual partner maps, case study examples, and an actionable next-steps calendar.


Deliverables

Deliverables:

  • Partner landscape map (by vertical: education, media, tech, innovation hubs)
  • Tiered partnership framework (exploratory, strategic, anchor)
  • B2B/partner messaging suggestions
  • Outreach and activation plan
  • Presentation with ranked priorities and first-step recommendations

Outcomes:

Builds a replicable partner strategy to grow adoption through aligned organizations and influence networks.

Mentorship
Domain expertise and knowledge

Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Tools and/or resources

Providing access to necessary tools, software, and resources required for project completion.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

Decent work and economic growth

About the company

Company
Woodland Hills, California, United States
11 - 50 employees
Technology, Education, Marketing & advertising, It & computing, Media & production
Representation
Minority-Owned Women-Owned Neurodivergent-Owned Community-Focused

FreeFuse aims to address the problem of low engagement, conversions, brand recognition, and brand loyalty by focusing on delivering personalized, engaging, and relevant digital experiences for users.