Integrated Business Model Strategy for CMA Funding LLC
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Project scope
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Branding & style guides Digital marketing Marketing strategy Market researchSkills
target audience strategic planning integrated business planning consumer lending commercial lending web pages artificial intelligence branding decision makingCMA Funding LLC is exploring ways to effectively integrate and market its diverse business models, which now include commercial loan products and consumer loan products and insurance. The company is also interested in promoting a whitelist AI platform/automated prducts. The challenge lies in determining whether to create separate webpages for each business model or to combine them into a unified online presence. This project aims to analyze the advantages and disadvantages of both approaches, considering factors such as target audience, branding, and user experience. The goal is to develop a strategic plan that optimizes the company's online presence while maintaining clarity and focus for each business model.
- Analyze the current business models and their target audiences.
- Evaluate the potential benefits and drawbacks of separate versus combined webpages.
- Consider branding and user experience in the decision-making process.
- Develop a strategic plan for the company's online presence.
The project will result in a comprehensive report outlining the recommended strategy for CMA Funding LLC's online presence. This report will include a detailed analysis of the current business models, an evaluation of the webpage options, and a strategic plan with actionable steps. Additionally, a presentation summarizing the findings and recommendations will be prepared for the company's stakeholders.
- Comprehensive report with analysis and recommendations.
- Strategic plan with actionable steps.
- Presentation for stakeholders summarizing findings and recommendations.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
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