CMA Funding LLC is looking to enhance its online presence and engagement through a targeted social media marketing strategy. The goal of this project is to develop a comprehensive plan that leverages social media platforms to increase brand awareness and customer engagement. The project will involve researching current social media trends, analyzing competitors' strategies, and identifying the most effective platforms for CMA Funding LLC's target audience. Learners will apply their knowledge of digital marketing principles to create a strategy that aligns with the company's objectives and resources. The project will focus on creating a cohesive content calendar, defining key performance indicators (KPIs), and suggesting tools for monitoring and analytics. This project provides an opportunity for learners to apply classroom knowledge in a real-world context, focusing on strategic planning and digital marketing skills.

The deliverables for this project include a detailed social media marketing strategy document, a content calendar for one month, and a presentation summarizing the proposed strategy. The strategy document should outline the target audience, platform selection, content themes, and KPIs. The content calendar should provide a schedule of posts, including suggested content types and posting times. The presentation should effectively communicate the strategy to CMA Funding LLC's stakeholders, highlighting the potential impact on brand awareness and engagement.