Emma's Dream is a company built to help kids capture their passions and dreams so when they grow up, they can have access to these insights and set up goals successfully in their future.

Our primary market are parents so we want to test out our book and workshop to see how parents improve their relationship with their kids and find the time to connect and capture that valuable information for their future.

The goal of this project is to do Market Discovery regarding how to solve their pain points and if our workshop prototype works.

The workshop is in development, so we want to do market research and build it with parents and according to their needs, test a prototype and see the results.

Tasks may involve:

• Creating an unbiased survey with questions regarding what are their main pain points when it comes to understanding their child.
• Creating a survey regarding the workshop, do they think this can help them get to know their children in a fun way?
• Creating effective conversation questions for customer interviews.
• What other solutions do they use to understand their child? what are the products, services, youtube channels, websites they use to find guidance?
• Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
• Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
• Created a report on primary and secondary findings of industry trends.
• Presented all findings to Ana Karina Da Silva

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• The customer segments our brand primarily caters to.
• Information about our products/services.
• Input on choices, problems or anything else the students might encounter.